Business, Journey, and Empathy Process Mapping
A well thought out Application, Website, or Business Process starts with understanding the user experience, how that user feels by persona, and understanding every step in the user’s journey to accomplish a task. Many companies have broken, out of date, inefficient processes, or no processes at all.
Business Xposure provides customer experience journey mapping, empathy mapping, and business process mapping services to help you save money, streamline processes, enhance the user journey, and the overall experience. We will work with you to improve or enhance the customer’s experience at every touch point.
We ensure our Journey, Business, and Empathy mapping services communicate key aspects of a customer's experience. We document the customer’s goal by persona, each progressing stage they progress through to accomplish that goal. For each goal, we layer in user actions, behaviors, mindset, emotions, and the pain points that occur as the customer completes each journey. Once we document the journey, we take the necessary steps to eliminate waste, streamline the process, and improve the user journey and the overall experience.
Recent Journey, Process, and Empathy Mapping Projects