Over 86% of prospects are trying to find your business on the World Wide Web.
Need help with inbound marketing? Are you losing customers because they can’t find your business while conducting a simple internet search? The average internet user only views the first to third search result pages, is your organization listed?
Web marketing is a crucial part of your website strategy. Whenever we build a website we take time to discuss marketing activities with our clients and help them to formulate a marketing plan. However, if you already have a website, there are a number of ways we can help you.
High search engine placements are a vital part of your web marketing strategy as they are more art than science. There are many things you can do, but nobody can guarantee high placement. We believe in taking practical steps to assist you in attaining the best possible rankings without making rash promises. We offer several services to assist you with search engine placement:
Search engine optimization analysis: to help you gain better placements on the search engines.
Social networking analysis: to ensure key networks are in place to enhance your presence on the internet.
Keyword identification & trend analysis - Identification of the search terms and phrases most relevant to you, which is the most critical part of the process, and will form a base for later optimizations.
Current site ranking analysis - Using the terms and phrases identified in the previous phase, we then compile a report of where your company currently stands on the top search engines. This enables us to focus on the areas that need the most work.
External link analysis - We search the web for sites currently linking to you and look at how you’re being linked to and the keywords being used.
Site analysis and crawling analysis - We analyze every aspect of your site to include the code structure, content placement, image size and use, to ensure search engine crawlers can successfully crawl through your site for proper indexing. If your website is not properly built, it will not be properly crawled and indexed by the search engines.
Competitive analysis - By looking at your competition or event other organizations with the same business models in other states or countries; we’re able to replicate and improve the methodology used in your site.
We assemble the above analysis into an optimization report, providing a detailed list of the necessary steps to a fully optimized site. It will highlight the areas where maximum benefit can be gained based upon the evidence gathered. Furthermore, maintenance steps will be included to ensure that gains in placement are maintained post optimization.
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